MORE: Inside Tinder: Meet the Guys Who Turned Dating Into an Addiction“It was really, really astonishing, since [romantic relationships] aren’t the purpose of these sites,” he says of the data, which came from e Harmony, the online dating service.
Hall decided to investigate the connection, and learn more about who was meeting their significant other this way, and how well these marriages fared.
And a few weeks ago, today’s guest sold his company. It basically uses all the mechanics of dating, the stuff you might expect from an app like Tinder, to match you up with people that you might want to network with and meet for coffee and do work with. I get to do all this because of two great sponsors. The idea behind a leveraged buyout is you have a little bit of money. And then you go and you buy a company, you turn it around and then you sell it and boom, right? At the very beginning, I wanted to work in the sport industry, but I understood that it’s a very tricky business. So my mother was very proud of me, and I was getting money. But afterwards I didn’t have the courage to make the leap and quit my job, you know? : It was a mix between Airbnb and Century 21, because when I was younger, I loved to travel around Europe. : It’s an agency, like a broker–yes, exactly, with apartments. Nine years ago in France, people were more patient about new services. Then I give it to him but he doesn’t shoot anything.
I’m the founder of Mixergy, where I’ve interviewed entrepreneurs about how they’ve built their businesses. Demographics mismatch with investors–there are so many reasons why dating sites are tough to build and to grow and to make successful. But you can see I have to wait 13 more hours before I get to go back into it. : As a kid, this is how geeky I was–as a kid, I wanted to do leveraged buyouts. I was on the board of a company with 100 employees. I had a new idea and I was making my business plan. I didn’t think about it as an internet company, but more like you know Century 21? : Because I didn’t know anybody in the tech industry, anybody. I’ll use it on my site and hire designers to make it look nice.” But you didn’t even know to do that? : So two out of three people were bumped, which actually caused you issues with your marketing because you were spending a lot of money to acquire all three people when two of them were being rejected and only one was accepted. Now, you download an app and if you don’t like it, you delete it and it’s over. So I show him how to do it and I hit the button and I shoot one of these aliens and I get ten points.
I’m actually looking at Andrew Chen’s blog right now where he talks about why investors don’t invest in dating companies. So I wanted to work on that, but as I told you, I didn’t have the courage to quit my job. I think they were making more than 0 million revenue in 2007. I saw that the market was going to be segmented and probably that we would have a space in the premium dating. My friend invested at the very beginning of the company. I did not have any business partner who knows marketing. That just goes to show how great it is to start at an LBO firm because you make good money, which sadly you had to give up and your friends make good money, which means you have access to their wallets a little bit and to their intelligence and their connections, which is fantastic. But first, I’ve got to tell people about a company called Bench. Let me tell you something, Ludovic, a few weeks ago I was taking my two-year old son to just spend the day with him. Then I start to move him away slowly because I want to get more points up on the board.
MORE: Online Dating Doesn’t Just Save You Time, It Saves You at Least ,400And when the participants were compared on marital satisfaction, the partners who met via social networking reported being just as happy as those who were introduced on online dating sites, which tout their compatibility benefits, and more satisfied than those who met on online communities, which nurture conversations among people with similar interests and beliefs.
What surprised Hall even more, however, was that the social networking-based relationships were happier than those that began offline, in traditional ways such as being introduced by mutual friends.“I was surprised by a lot of these results,” he says.
Online dating can be so stressful – filling out the profile and keeping up with all the interactions can feel like a job – so it’s no surprise that sometimes digital romance blooms under more Facebook friend-ly circumstances.
Jeffrey Hall, associate professor of Communication Studies at University of Kansas, was surprised to learn that 7% of people who married after meeting online had met for the first time on social networking sites like Facebook, My Space and Class Mates – not matchmaking chat rooms, or online dating sites or via other romance-centric cyber connections.