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We’d play around with bits and pieces, and it was really the advent of the internet that gave us the chance to try things out.” Steve Pankhurst: “We went freelance in the early 90s, but it was very boring, writing databases for insurance and pensions companies.This was when the internet was really in its first boom, so we packed that job in with the idea of trying out some internet ideas.Free classifieds in India, Classified ads in India, Online Classified Advertising OLX offers free local classified ads in India.

ITV eventually sold Friends to Beano publisher DC Thomson for £25m in 2009, but a 2012 redesign was widely disliked. And while its spinoff sites – especially geneology site Genes Reunited – remain popular and profitable, it's still a surprise I wanted to know what it was like to be the creator of a website that was a cultural phenomenon – and why they'd want to try and save it, having walked away almost a decade ago.

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The newspapers of the time were filled with stories of jilted husbands and wives blaming the site for their divorce, and at its height, in 2007, Friends Reunited claimed 55 per cent of all British adults were members.

Yet few of its users were active users (unlike then-surging Facebook's), and 2007 was when growth slowed – by March 2008, when the site responded by removing its subscription fee, active user numbers had already dramatically fallen.

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